If you’re wondering, “Is my business saleable?” — the short answer is yes. The better answer is yes, if you know how to position it and price it properly.

With Sherpa, every small business is saleable, whether you’re running a café, salon, retail shop, ecommerce store or something more niche. You don’t need perfect numbers or a million dollar profit. You just need to know what your business is really worth and how to present it clearly to the right buyer.

Here’s how to know if your business is saleable, even if:

You feel you are essential to your business
The profits aren’t amazing or nonexistent
You’ve never sold a business before
It is just a brand name, socials, and or website

1. Every Business Can Sell… If the Price Is Right

You don’t need a flawless business. You need a fair price and a clear story.

Buyers aren’t always looking for big profits. Some want cashflow, others want assets, a good location, or a brand they can build on. The savvy buyer is looking for an opportunity they can get for a good price and grow exponentially.

Here’s what buyers often value:

A great shopfront or lease in a spot they couldn’t get themselves.
An online store with steady traffic or a loyal customer base.
Good equipment, basic systems, and a team that runs the day to day.
A sister product, service, or customer database, something they can cross sell with their current business.

With Sherpa, you can use our free business appraisal tool to find out what your business might be worth. No guesswork, no spreadsheets.

2. Not Making a Profit? Still Valuable.

If your business isn’t currently profitable, that doesn’t mean it’s worthless. You've just got to price it fairly.

Some buyers are looking for a project they can grow or turn around, without the pain of starting from scratch.

What they’re really buying:

Location. Great foot traffic or delivery reach.
Fit out or gear. Equipment, stock, or furnishings they don’t have to buy.
Online presence. Website, customer database, social accounts.
Systems and team. A business with bones, even if it needs new energy.

By purchasing your business, they will likely save time, money, and a whole heap of energy.

Sherpa tip: Don’t hide what you haven't done yet, highlight it. Show buyers the potential, not just the past.

3. Niche Isn’t a Problem. It’s Your Selling Point

Running something a bit unique? Need certain experience or licensing? You’re not behind. You might be ahead.

Buyers love niche businesses because:

You’ve already found your market. They don’t need to guess who the customer is.
There’s less competition. Your brand already stands out.
You’ve built credibility. Which buyers can walk straight into.

Whether it’s custom cakes, a horse magazine, animal milk formula manufacturing, or drone services, niche means focus, and focus sells.

Random examples, right? Not random at all. We've seen these sell, and the best person to sell them is the owner themselves. No broker is going to know your industry and business better than you, even if they specialise in it.

Niche businesses usually get many more qualified buyer enquiries too, meaning you'll deal with more buyers who understand your business.

Sherpa tip: Don’t play small. Lean into your niche. That’s what sets you apart.

So… Can You Sell Your Business?

Yes. One hundred per cent. Here’s what you really need to know:

What it’s worth. We’ll help you with that.
What a buyer sees as valuable. Hint, it’s not always profit.
How to present it well. We’ve got tools for that too.

You don’t need to be perfect. You just need to be clear, realistic, and ready. Then it's just a matter of time until your buyer gets in touch.

Sherpa: Sell Your Business, Your Way

Sherpa is the easiest way to sell a small business, without big commissions or complicated broker fees.

Here’s how it works:

Get a free business appraisal.
Create a clear, buyer friendly listing. We guide you step by step.
Publish on Sherpa and more than eight other websites.
Get matched with real buyers.
Negotiate and sell with all the steps outlined for you, when you need it.

Whether your business is booming, breaking even, or just ready for someone new, it’s saleable.

Start Your Free Business Appraisal Now.

And take the first step toward a smoother, smarter sale.